The most successful high-tech and software companies have an amazing culture and mechanism for creating and sharing organizational knowledge. Product management is often at the nexus of this knowledge storm – consuming information, processing it into useful knowledge, and re-distributing that knowledge to the organization. Cultivating these skills and pushing the creation of content is [...]
Category Archives: Business
Building a Product Roadmap
Product roadmaps are one of those central documents in the product management arsenal. They communicate future plans to stakeholders in a succinct, to-the-point format. There are right ways to create roadmaps and there are wrong ways – these are some recommendations on how to build an effective product roadmap. As I said, product roadmaps are [...]
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Why So Much Software Sits on the Shelf
I can’t site the study or the exact statistic but it’s been said that 90% of new products fail. Of the ones that make it to market, many never get used to the grand level originally intended. That’s crazy – why is this the case? It ultimately boils down to need. Many products are made [...]
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Is the Customer Always Right?
I recently had to argue with one of our sales managers about a customer. It’s a common adage that “the customer is always right.” I don’t argue with this conventional wisdom but I strongly object to blindly following. The story goes something like this: at a product demo, the customer said, “I really need the [...]
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Business Assessment
One of the most essential tasks in product management is making a comprehensive assessment of your company’s or products business. There are dozens of ways to do this, but this is the way that I’ll typically tackle the assessment. These assessments are important because they give you (and the rest of the company) clarity on [...]
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What is a Product Manager
In short, a product manager is person responsible for defining the strategy and features for his assigned product(s). He does this by working with a broad constituency of customers, industry experts, and internal stakeholders in order to gain a complete understanding of the market opportunity and the products that will satisfy the needs of the customers.
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